Help Curb Illegal Dumping – Share Our PSA
Across the country, curbside collection and donation centers are straining to meet demand as household waste increases and more time at home leads to the purging of unwanted items. Use our public service announcement to remind your community about the availability of the Bye Bye Mattress program and how easy it is to recycle mattresses responsibly. Always available in English and Spanish in our Media Center, you can view or download the PSA to post on your website or share with your local media to run free of charge. To date, the PSA has more than three million views! Let’s keep it going.
Northeast Program Coordinator Dan McGowan recently presented an update on Connecticut’s mattress recycling program to the Department of Energy and Environmental Protection’s Solid Waste Advisory Committee. Now five years old, the program in Connecticut has recycled more than 775,000 mattresses and has expanded its presence and service across the state. Click here to access the meeting presentation.
MRC worked with the Mayor’s Office of Community Engagement to use the campaign as a chance to remind residents about the Bye Bye Mattress program. MRC provided the Mayor’s Office with co-branded materials, a newsletter article and social media posts. View the Collection Site Publicity Toolkit for ideas on promoting the program in your area.